This semester we are going to be learning about IMED it stands for introduction to micro media. The power of micromedia is that it is a real personal communications tool, oneto-one, with individuals who could be influential customers, analysts or reporters. Micromedia is short pieces of information, like a 140 character message on Twitter or an SMS message, sent from person to person. Its real power is that it allows people to communicate and consume information on multiple platforms. With Twitter, for example, you can make an update from a Web or mobile browser, SMS, instant messenger or from any type of application that people have built around the service and I can consume the information in the same ways. Companies jump on bandwagons every day, and within a couple months the project dies. The power of micromedia is that its a real personal communications tool, one-to-one, with individuals who could be influential customers, analysts or reporters. You never really know who is going to read it, but you can go out through these services and connect with anybody that you want.